This post is mostly a review, but there’s a wee introduction to Clinique‘s new editorial platform: The Wink at the end!
The Lash Power Flutter-To Full Mascara is Clinique‘s new(ish) mascara. It promises to customize the amount of volume you deposit n your lashes so that you can go from fluttery to volumized.
You’ll notice a dial in the center of the tube that has increasingly bigger lashes drawn on to the cap. You can twist the cap to match the size of the lashes you so desire. Although I can’t find any instructions on what actually causes the difference in volume, my gut inclination is that the twisting mechanism tightens/untightens the barrel that the lash wand comes out through. The tighten the barrel, the less product you get on the wand, and vice versa.
The wand itself is made up of “natural” fibers – no rubberized brush here!
So here’s how it plays out:
Honestly, I really don’t notice that much of a difference when I twist the barrel any which way. I think the most volumized look is potentially SLIGHTLY more volumized than the first barrel turn, but not enough that it warrants creating that kind of mechanism for the product itself. (You could achieve that just by adding another coat of mascara really.) In the end, I think I preferred the look of the least voluminous look because it provided more definition to my lashes.
Other pertinent details: This is more a dry formula than a wet one (I prefer wet mascaras overall) and it left my lashes feeling a bit crispy (I tend to prefer a waxier feeling after it’s dried). Although this mascara wasn’t necessarily my bag, maybe the details above will help you decide if it works for you. Mascara is such a personal thing that it’s really hard to account for what other people are looking for.
OH! One *super* important thing to note: This mascara didn’t flake on me at all. I’m exceptionally prone to flaking mascara and this sucker did not budge!
The Clinique Lash Power Flutter-To-Fall mascara can be purchased on sephora.ca for $28 CAD or on sephora.com for $21 USD.
On October 6, 2016, Clinique also launched The Wink. It’s an editorial platform by the brand intended to help readers discover the people, places, ideas and stories that Clinique finds simply amazing – from across Canada and around the world. I know I was intrigued as soon as I saw an article on Crushed Macaron Ice Cream. That Red Velvet one is making me swoon!
The product/web site featured in this post was sent to me for consideration.
Not gonna lie, the cookie caught my attention more than the mascara. It seems just a little too fiddly for me, but it’s awesome that it didn’t flake though – always my biggest problem too!
Andy recently posted…Having Breakfast in #Bedface
Yeah flaking is a huge problem for me so I’m sooo happy this didn’t do that to me. (And the cookie was DELICIOUS!)
Thats a bummer that you couldnt see a difference in the three applicator styles. I always wonder if that idea is just a gimmick, seeing how it is still the same formula in the tube.
Shawna recently posted…MAC Nutcracker Sweet Smoky Eye Compact Eye Shadow x 9 – Review, Swatches, and Look
Yeah it felt kind of gimmicky. 🙁
Hmm, I don’t think this will work for my lashes at all. If your lashes barely have any noticeable differences then my fine and thin lashes will stand no chance. And I agree with Shawna, will the brush make a difference since it’s the same formula?
Shireen L. Platt recently posted…Radiant Skin With L’Oreal Paris Revitalift Bright Reveal Range
Someone tweeted at me this morning to say that they actually liked this formula because they felt it didn’t weigh down their lashes – so it’s potentially good for people who feel their lashes go limp fast? Just a thought. But yeah, no real difference between all three volume levels for me!