If there’s one thing that Maybelline knows how to do exceptionally well, it’s lipstick. I have yet to encounter a lipstick in their squared off bullet packaging that I’ve not liked, and they’ve wowed me yet again with their Loaded Bolds collection.
The US release of the Loaded Bolds had a whopping 20 shades, but the Canadian release was pared down to 12 (sad face). So if there were a few shades that piqued your interest and you can’t find them here in Canada… you may want to take at some US sites and see if they ship to Canada.
The Loaded Bolds are hyper-pigmented lipsticks with a predominantly matte finish. What I mean by that is that they go on with a hint of a sheen, but that sheen does disappear after you’ve had the product on your lips for a while.
And thankfully, they’re a permanent product so you needn’t fear about them running out of stock forever!
I feel like a lot of the shades in this range could’ve fit under their Vivids umbrella, but the dark shades made it necessary to create another line. Of the three I tried, pigmentation was excellent on Midnight Merlot and Fiery Fuchsia, but Violet Vixen was definitely a bit patchy.
Final Thoughts
Any mainstream makeup brand that wants to add bold, bright and radical colours (there’s a sapphire blue, white and black in this collection too!) is welcomed with wide open arms in my book. Overall, I found the formula on par with the rest of Maybelline‘s Colorsensational range. These had a touch of dryness to them, but that’s not unexpected with a formula that dries down matte. I found when the inner rim of my mouth felt dry, I’d just run a finger along the inside to melt the pigment – this worked wonders for me.
Since this isn’t the newest of releases, it’s entirely possible you’ve already checked out this line! Let me know your thoughts on it in the comments. 🙂
The products featured in this review were sent to me for consideration.
LOOOOVE this line. So happy to see some more “challenging” colours at the drugstore.
I know right? It’s about damn time!
Midnight Merlot is stunning on you!! I haven’t tried anything from this line but I do love that they’ve come out with such bold colors. Maybelline does do a great lipstick!
Natalie Davis recently posted…NARS Audacious Lipsticks in Apoline, Kate and Stefania
They really do – I’m so glad I don’t mind the scent in their products cuz it can be really hit and miss for me across certain brands.
That merlot shade is calling me !! These are great may have to check them out !!
Katie McGrath recently posted…Softsoap – Fresh glow hydrating body wash
Let me know if you pick any up Katie!
I still haven’t tried midnight merlot or fiery fushia… they are sitting in my ‘to swatch’ pile and now I have to try them this weekend – violet vixen might be too bold for me but all 3 are gorgeous on you!
Oh pleeeeease! You can wear anything on those gorgeous lips!
Midnight Merlot is gorgeous!!! I need it!!! I am obsessed with these shades and although I have been purchasing lots of lipsticks lately, one more cannot hurt haha! x
Yiota
pinkdaisyloves.blogspot.com
Yiota recently posted…5 things that make me happy now
Midnight Merlot definitely seems to be the fan favourite so far!
Maybelline lipsticks are my favorites ! i am a big fan of the color sensational line and i am willing to try these for sure !
Claire Talks Beauty recently posted…Drugstore Holiday Gift Sets 2016 : Revlon
Do you have a favourite shade Claire?
That purple is awesome! Can’t say it’s something I could wear to work, but I am in love with the colour. To be honest…. I don’t know if I’ve ever tried a maybelline lipstick!
Lindsey Elyse recently posted…Aromatherapy | Essential Oils, Diffusers & Benefits
It’s funny… purple is such an odd shade for me to wear as well. I like it, and I will wear it, but I’m oddly far more comfortable in the office with a black lip than I am with a purple one! (How weird is that???)
These are some of my favorite drugstore lipsticks because they’re super comfortable to win and wear well. These shades look great on you but wow – 20 shades down to 12 for us canucks? I feel ripped off now lol
I know right?? Like we want the other 8 shades too!
I’m really liking the Midnight Merlot shade! Sad that the whole line isn’t available in Canada.
I know – we want it all too!