Sometimes I just don’t get the labelling on makeup products. For example, these essence Matt Matt Matt Longlasting Lipglosses. Matte + lipgloss? That’s not a thing. It CANNOT be a thing. By its nature, lipgloss is shiny, so therefore it cannot be matte. What a headscratcher.

Sooooo all that aside, essence says their matt matt matt lipglosses have a “creamy formula with a velvet matte finish”. Which is far more inline with what the product actually is! It’s a soft, moussey formula that has opaque coverage and smells absolutely wonderful. The smell is the first thing that hit me on these – it’s like cake batter and it is *glorious*!

Because of the moussey texture, you’re really getting opaque coverage with these “glosses” in one swipe. Despite the weird shape of the applicator (it’s kinda like an arrowhead), you do actually get precise lines and one pull of the product is enough to cover your lips in their entirety.

It’s funny, I always say this, but I am never drawn to these baby pink shades, and yet I think they look quite nice on me in photos. The shade is La Vie Est Belle, and it was the only shade out of the three that needed a little finessing to get it completely opaque (which is probably due to the colour tint).

Beauty – Approved! is one of those every day, my lips but better colours. Full coverage and beautiful!

A little bit more up my alley, Girl Of Today is a beautiful deep rose colour.

Final Thoughts

First off, these aren’t lipglosses and they’re never going to be lipglosses, so let’s stop right there with the “matte lipgloss” shenanigans because it just ain’t a thing. That aside…

These are a moussey, cream textured lipstick formula that will eventually dry down to a satin finish. They are definitely not transferproof, as they will move around a little bit on your lips (although I had no bleed out even without a lip primer!). They are quite comfortable to wear as the mousse formula is flexible and forgiving. They also aren’t tacky, in case anyone was wondering. I think that’s covered by it not being a lipgloss, but just wanted to point it out as well. I love the cake batter smell, but you won’t taste it very much on your own lips throughout the day. As for wear time… it’s okay, but not as long as the “longlasting” in the name would lead you to believe. Since these are more moussey, you’ll find you need to re-apply every three hours or so. I lost the bulk of the colour on the inner rim of my mouth, but the outsides stayed intact.

The essence matt matt matt lipglosses can be purchased on essencemakeup.com for $3.99 USD each.

The products featured in this post were sent to me for consideration.