Maybelline Master Prime Long-Lasting Eyeshadow Base (Review & Testing)

Maybelline Master Prime Long-Lasting Eyeshadow Base

I’ve really been struggling with eyeshadow primers in the last two years. I’ve been unable to use a single primer on my greasepit eyelids and have had to double up (lately I’ve been using Too Faced and Milani in conjunction). This is expensive, time consuming and, frankly, quite frustrating.

So I’m ALWAYS up for trying out a new eyeshadow primer in the hopes that I can find THE ONE. Suddenly… along came Maybelline‘s brand new Master Prime Long-lasting Eyeshadow Base in 420 Prime & Matte (although I believe this is the only shade available).

Maybelline Master Prime Long-Lasting Eyeshadow Base
Maybelline Master Prime Long-Lasting Eyeshadow Base

Here are the basics: The Master Prime contains a colour grip formula to hold pigments in place – making any shadow a 24Hour formula. It creates a perfect, smooth canvas for pure colour impact – no creasing or smearing to get in the way of showcasing your eyes. It retails for approximately $11 CAD.

24 hours is a HUGE claim, but the reality is that most people just want their makeup to last an entire workday (which is somewhere in the 10-12 hour ballpark area when you factor in commuting).

Maybelline Master Prime wand
Maybelline Master Prime wand

The Master Prime comes with a typical doefoot applicator. It does collect a lot of product on the wand as I think the filter on the inside of the packaging isn’t very tight. That being said, it works out quite well because the amount of product you see on the wand above is exactly how much I use to cover both eyelids.

Maybelline Master Prime swatch
Maybelline Master Prime swatch

I almost totally disregarded this product based on how it looked. I mean, it’s this awkward colour of brown that doesn’t go translucent (or so I thought), how the heck was I going to wear this on my eyes as a base? I was very, VERY wrong however. Despite the stark colour difference in my hand swatch, the colour seeps into my lids and loses a lot of its colouring. I don’t know how it does that, but it works for me!

Maybelline Master Primer Time Trial - comparison between 7:30 am and 5:15 pm
Maybelline Master Primer Time Trial – comparison between 7:30 am and 5:15 pm

So here’s how it plays out. On the left is my eye makeup at 7:30 AM right after I’d applied it to go to work. The shot on the right is how my makeup looked when I got home from work at 5:15 PM. Aside from a slight lighting change, I see no difference in my eye makeup at all.

Maybelline Master Primer after roughly 10 hours
Maybelline Master Primer after roughly 10 hours

Here’s a close up shot of my closed lid so you can see a little bit more. I’m starting to show faint signs of creasing on the inner most corner of my eye where the deep fold in my lid is. And… that’s it. For 10 hours, while only using a single primer, this is INCREDIBLE for me. I’ve been using it for a week solid now and it’s the same results every single day!

Final Thoughts

I may be totally done with all of my other eyeshadow primers, because the Maybelline Master Prime is totally doing it for me! I’m so pleased with the long wear time, the lack of creasing which I’m excessively prone to and the fact that this is a drugstore product with an excellent price point. If you’ve been struggling with your eyeshadow creasing on you like I have been, you may want to give this one a shot!

The product featured in this post was sent to me for consideration.

Skincare Saturday: Dermalogica Charcoal Rescue Masque

Dermalogica Charcoal Rescue Masque

I don’t know what the heck it is, but I always find it intriguing when skincare has either volcanic ash or charcoal in it. Maybe it just seems like such a strange thing to put in skincare that it makes me eager to try it out? Anyone else feel the same?

Dermalogica Charcoal Rescue Masque
Dermalogica Charcoal Rescue Masque

Anywayyyyyyyyyyy… Dermalogica has a brand new mask in their lineup – the Charcoal Rescue Masque. It’s a “fast-acting, easy-to-remove masque [that] rescues tired, lackluster or dull skin. Activated Binchotan Charcoal powerfully adsorbs impurities while Sulfur promotes cell turnover for dramatically brighter skin.  Volcanic Ash, Sea Silt, Bamboo Extract and alpha hydroxy acids further accelerate skin brightening with dual-action exfoliation. Niacinamide helps reduce congestion and calm the skin while Chilean Wild Mint helps refine pores.” It’s billed as an all-in-one, detoxifying treatment for your face and it’s formulated without artificial fragrances, colours or parabens.

Dermalogica Charcoal Rescue Masque
Dermalogica Charcoal Rescue Masque

After cleansing, apply generously to face and throat, avoiding your eye area. It has the feel and texture of grey mud with rough, tiny particles in it. After 7 to 10 minutes, lightly massage with very wet hands (I basically cupped my hand under the running faucet and splashed that onto my face) to enhance exfoliation properties during removal. Rinse completely from your skin.

Dermalogica Charcoal Rescue Masque on my face
Dermalogica Charcoal Rescue Masque on my face

I took the shot above just after I’d applied it, which I definitely would not have been to do even four minutes later. The mask starts to solidify and tighten up your skin (making smiling impossible!). I felt a strong tingle on my skin (probably from the Chilean Wild Mint) which I personally find quite satisfying, but some people may find themselves sensitive to it I think. Removal did require a bit of work since the mask does dry onto your face, but it was really nice rubbing the exfoliating particles into my skin.

In the end, while I didn’t notice any particular brightening effects on my skin, but it did leave me feeling extremely clean. It was a satisfying mask to use, you know? Great for giving yourself a treat after a long work week!

The Dermalogica Charcoal Rescue Masque can be purchased from Dermalogica.com for $48 USD or Dermalogica Canada for $60 CAD.

The product featured in this post was sent to me for consideration.

Wet n Wild Giveaway

Happy Friday everyone!

I went to the most insane Wet n Wild event a few weeks ago in Toronto. It was kind of a relaunch of the brand in Canada and they let us go “shopping” for products in a beautifully set up display that was filled to the brim with Wet n Wild products (you’ve probably noticed a few Wet n Wild reviews cropping up lately!). “Shopping” was basically “here’s an enormous bag – now go fill it” and everyone went wild (okay that pun was NOT intended, but I’ll take it!). At first we were like “oh, we shouldn’t take too much – it’s greedy!” (so very Canadian), but by the end of it we were being encouraged to stuff as much as we could into our bags.

Wet n Wild media event in Toronto
Wet n Wild media event in Toronto

So, needless to say, but I came home with a LOT of products, which means I now have the awesome opportunity to turn that around and pass some on to you guys! I’ll be giving away two Wet n Wild prize packs for two different people to enjoy. Click here for a listing of the products included in the giveaway.

Giveaway Rules

  • This giveaway is open internationally!
  • This giveaway starts on February 12, 2016 and runs for two weeks.
  • Please be aware that all entries will be double checked to ensure fairness.
  • There are two prize packs for this giveaway.
  • The grand prize winner will be contacted first. They will have 48 hours to provide me with their mailing address. If they fail to respond within that time frame, I will pick another grand prize winner. (And so on.) Once the grand prize winner has been confirmed, I will then select the secondary prize winner and they in turn will have 48 hours to provide me with their address, etc.
  • “Giveaway accounts” will not be considered for this prize. (And hilariously, giveaway accounts never actually read the rules, so they haven’t a clue that I’ll end up disqualifying them anyway!)

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